Luxury Beauty

Drunk Elephant C-Firma Fresh Day Serum

C-Firma Fresh solves vitamin C's freshness problem in a clever way: you mix it yourself on first use. It's a potent morning serum for people serious about brightness.

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Key features

• 15% L-ascorbic acid is a potent, well-studied form of vitamin C
• Ferulic acid and vitamin E support the antioxidant effect
• Mixing it fresh helps keep the formula potent
• It's designed for face, neck, chest and hands

Best for

Skincare fans who want a strong vitamin C step for brightness and antioxidant support.

Things to consider

• Potent L-ascorbic acid can sting or irritate sensitive skin
• It needs sunscreen on top every morning
• Pure vitamin C can still oxidize over time, so use it consistently

Verdict

A strong, thoughtfully packaged vitamin C. Sensitive skin should start slowly or pick something gentler.

Consider instead

Supergoop! PLAY Everyday Sunscreen Lotion SPF 50 — Pair with a daily SPF like Supergoop PLAY.